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Paxful Modernizes P2P with Reinvented App and Brand, featuring AI-Enhanced Safety, Security, and Support

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Paxful Team
Paxful Team
paxful rebrand

Wilmington, DE – October 15th, 2024 – Paxful, the global payment network for people-powered money announced a major upgrade to its brand and products for 14 million total Paxful users in over 140 countries:

1. A totally reinvented mobile and web P2P trading experience, designed for smoother trades, getting you the right information at the right time, and keeping you secure.

2. Dozens of core product updates including the industry’s lowest fees on cryptocurrency swaps, plus the addition of nearly a hundred new payment methods.

3. Major improvements across safety, security, and support – merging the best of expert talent and the latest in AI.

New brand, new app, new team – same mission

Founded in 2015, today’s announcement represents the biggest change to Paxful’s brand and core products since its founding, and a breath of fresh air for peer-to-peer markets.

Paxful’s modern rebrand emphasizes simplicity, delivered across updated web and mobile products, and is designed from the ground up based on years of marketplace data and daily user feedback.

This inflection point comes as the team approaches 100 members around the globe under the leadership of Paxful CEO Roshan Dharia. Dharia says, “We built an incredible team that works tirelessly to connect with our users, improve our marketplace, and keep everyone safe. Then we listened, built, and optimized everything about Paxful, inside and out. The result is a brand new Paxful, with the best designed app in peer-to-peer, loyal to its founding mission: building a financial system for the 100%”

The best of human ingenuity and cutting-edge technology

Paxful is modernizing key areas of the business with AI, leading to faster trades, more intuitive support, and improved scam prevention. Trained on a massive dataset of historical data as well as expert human input, our AI tools help us do more, with better results:

Safety – We’ve strengthened our compliance and identity programs by integrating crypto forensics, layered identity screening, and process automations, all supported by our dedicated compliance team. These efforts allow us to speed up onboarding while reducing risks like identity theft and blocking high-risk transactions, ultimately protecting our users from known scams and preserving the integrity of the marketplace.

Security – With guidance from a 24/7 global support team, our security suite is always scanning thousands of data points from our marketplace and acting to prevent scams. Proven offenders are prevented from rejoining, making for a permanently safer marketplace.

Support – Pairing AI with expert moderators helped us improve resolution times to 2.3x faster than industry average, without losing the human touch with newly launched features like Live Chat support and a streamlined knowledge base available for self-service.

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Paxful Team

Paxful Team

Paxful is a marketplace where people can buy and sell cryptocurrencies directly with each other. You can get digital money instantly and pay with debit, credit, cash, and any currency.

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