Sometimes you get a call that changes everything and lights a fire underneath your.
We got this call from “Kelly” and it changed everything for us. We began to see The BackPage Effect as a lot more than just a business challenge it was a situation that for many could be life and death. This is not an over exaggeration as overnight thousands of single mothers were left without a way to provide for their families. We had no idea and it took this passionate plea to make us understand.